• Designer - Myself
• Offshore Development Team
• Product Manager

Through extensive market research and discussions with CrossFit studio owners, trainers, and athletes, we recognized a growing need. While there were many fitness tracking apps available, none provided a holistic solution that catered specifically to the unique requirements of CrossFit studios, such as workout planning, scheduling, and athlete progress tracking.

1. User-Centric Design:

   Engaging with both trainers and athletes, we gained in-depth insights into their pain points, aspirations, and what they envisioned in an ideal platform.
   
   

2. Iterative Prototyping:

   Using these insights, our team developed multiple prototypes, incorporating features like real-time workout tracking, progress charts, and social sharing functionalities in the athlete app. Regular feedback cycles ensured that our solution was refined and aligned with user expectations.
   
   

3. Integration and Usability:

   The key was to ensure that the workout planner for trainers on the management platform and the athlete iOS app communicated smoothly. This allowed trainers to push workouts and notes directly to athletes, who could then log their results and provide feedback.
   
   

• Designer - Myself
• Two Developers
• Product Manager

Through our research and dialogues with various healthcare providers, we identified that while many clinics effectively managed patient health records using EMRs, there was a distinct gap in managing patient relationships, communications, and interactions, especially in a digital age.

1. User-Centric Design:

   By conducting interviews and workshops with healthcare providers and administrative staff, we gained insights into the desired features and potential challenges of integrating a CRM with EMRs.
   
   

2. Iterative Prototyping:

   Based on the insights, we developed multiple prototypes. These were tested in real clinic environments, ensuring our CRM solution was both user-friendly and efficient, while perfectly aligning with existing EMR workflows.
   
   

3. Integration and Stability:

   We ensured that the CRM software could effortlessly merge with various EMR systems. This not only provided a unified platform but also catered to clinics of varied sizes and specialties.
   
   

• Designer - Myself
• Four Developers
• CEO/Product Manager

E-commerce businesses often face challenges in managing shipping logistics, particularly when handling orders from multiple online stores. The manual process of grouping orders and printing bulk labels is time-consuming and prone to errors, leading to inefficiencies and increased operational costs.

1. Design Workflow Migration:

   I transitioned the design workflow from Sketch to Figma, enhancing collaboration among the design team and streamlining the design process.
   
   

2. Rebuilding the Design System:

   Based on the insights, we developed multiple prototypes. These were tested in real clinic environments, ensuring our CRM solution was both user-friendly and efficient, while perfectly aligning with existing EMR workflows.
   
   

3. Feature Design and Implementation:

   We ensured that the CRM software could effortlessly merge with various EMR systems. This not only provided a unified platform but also catered to clinics of varied sizes and specialties.
   
   
   • User Research: Conducted surveys and interviews with e-commerce business owners to understand their pain points and requirements for order management.
   • Prototyping: Developed prototypes in Figma to visualize the feature and gather feedback from stakeholders.
   • Iterative Testing: Conducted usability tests to refine the feature and ensure it met user needs and expectations.
   • Implementation: Collaborated with the development team to integrate the feature into the platform, ensuring smooth functionality and user experience.

Through research, we can attempt to answer these questions. Using these questions as a guide or a north-star, we can save time and money through the power of just sticking to answering these at first.

Sometimes, as I’ve experienced, we can’t talk to real users. Internal stakeholders might be really hush-hush about a feature or there’s not enough time and we need get a fix out fast. This is where the power of Secondary Research comes into play. We can use knowledge we’ve already gained from past projects, watch YouTube videos of users using an existing, potentially competing products, we can understand industry patterns used in similar situations, or use that fine-tuned gut of ours.

It’s not always an ideal situation, but it does provide a strong foundation where if we do get a chance to speak and interact with real users, we can skip the basics and really dig into our problem. On one project, I took myself to a Crossfit class so that when I did get to interview Crossfit gym owners, we could jump right into the more complex topics and be able to speak the same language.

From here, we’re gonna enter into a cycle of:

• Design
• Iterate
• Test
• Design
• Iterate
• Test
• ...

In my opinion, the moment you stop iterating is the day your competitor wins and your users lose out.

As designers, we have the unique opportunity to change the world and better people’s lives through the rectangles we move around on the screen...

I think that’s pretty awesome.